November 7, 2021

Urstory #16 – WOT Auto Detailing

Mike Smith is the owner of WOT Auto Detailing and an all around nice guy! He built his business to meet a need in the San Antonio area for high-end, professional detail services. He's trained with some of the top leaders in the industry and isn't afraid to work with other companies to fulfill the needs of his customers. He is well known throughout the industry for his beard and the "Beard Approved" brand. But it is his genuineness and fun-loving nature that draw people in. He's built a killer showroom in the shop to give his clients a one-of-a-kind delivery experience that is sure to keep them coming back for years to come. Enjoy hearing how a kid from Silicone Valley came to be a business owner in San Antonio and friends with a group of Special Forces veterans.

Short
Long
Fireside

Look at other recent stories

August 22, 2022

Urstory #21 – Next Level Detailing

Sometimes a career finds you...if you're paying attention! Rodd Thayer of Next Level Detailing is a perfect example. He found himself in an unfulfilling job but it turned out to be the catalyst for a change in direction. The same can be said for significant illness. That is when the value of family really comes into play. With the phenomenal help from his niece, Bethany Lucia, and the training and support of The Detail Mafia, they've grown NLD into a thriving business offering both mobile and in shop jobs. The controlled environment of the shop enables the team to offer high level paint correction, ceramic coating and PPF services. It's nice to know that convenience and specialization can co-exist when the business is managed well.

August 5, 2022

Urstory #20 – North Atlanta Custom Detail

Perspective is a powerful teacher, but it takes a reflective person to learn from it. AJ Zurzolo faced immense challenges at a young age but he's allowed those experiences to mold him into the man he is today. The warm hearts of another family helped him through extended parental illnesses and changed the trajectory of his life. He now has a humbleness grounded in faith and a huge appreciation for the people that invested in him as a person. This has influenced his approach to life and drives his sense of service and charity for others. He is an inspiration for all young people and shows what is possible when you're willing to recognize, reflect, appreciate and internalize the life experiences you are presented with. He is someone to watch in the detailing industry and admire as a person.

January 26, 2022

Urstory #19 – Detailers of Las Vegas

Everybody has a story to tell but most don't have the dramatic swings of Justin Day's. As a troubled and wayward youth, he found himself in a bad circle where drugs and crime were the norm. Many never find their way out of such a circumstance. But he didn't let that circle define his life. His is a story of emergence from a dark and uncertain adolescence to a new life built on empathy, accountability and pride. The business he created at Detailers of Las Vegas is so much more than a way to make a living...it is a clear pathway to a bright and shiny future with a family of his own.