October 11, 2021

Urstory #14 – Pristine Auto Detailing

Wesley Daniels has a story few can share but many can identify with. Growing up in a segregated South Africa created many obstacles for him and his family. Listen to how his parents did everything they could to ensure their kids had choices in life. Wesley's upbringing and the story of his move across the globe to the US, to carve out a new life, is something that will inspire everyone. His personal character, integrity and strong work ethic underpin what is one of the most well-run and respected businesses in the industry. We are honored to be able to capture this amazing journey and share it with the community.

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August 22, 2022

Urstory #21 – Next Level Detailing

Sometimes a career finds you...if you're paying attention! Rodd Thayer of Next Level Detailing is a perfect example. He found himself in an unfulfilling job but it turned out to be the catalyst for a change in direction. The same can be said for significant illness. That is when the value of family really comes into play. With the phenomenal help from his niece, Bethany Lucia, and the training and support of The Detail Mafia, they've grown NLD into a thriving business offering both mobile and in shop jobs. The controlled environment of the shop enables the team to offer high level paint correction, ceramic coating and PPF services. It's nice to know that convenience and specialization can co-exist when the business is managed well.

August 5, 2022

Urstory #20 – North Atlanta Custom Detail

Perspective is a powerful teacher, but it takes a reflective person to learn from it. AJ Zurzolo faced immense challenges at a young age but he's allowed those experiences to mold him into the man he is today. The warm hearts of another family helped him through extended parental illnesses and changed the trajectory of his life. He now has a humbleness grounded in faith and a huge appreciation for the people that invested in him as a person. This has influenced his approach to life and drives his sense of service and charity for others. He is an inspiration for all young people and shows what is possible when you're willing to recognize, reflect, appreciate and internalize the life experiences you are presented with. He is someone to watch in the detailing industry and admire as a person.

January 26, 2022

Urstory #19 – Detailers of Las Vegas

Everybody has a story to tell but most don't have the dramatic swings of Justin Day's. As a troubled and wayward youth, he found himself in a bad circle where drugs and crime were the norm. Many never find their way out of such a circumstance. But he didn't let that circle define his life. His is a story of emergence from a dark and uncertain adolescence to a new life built on empathy, accountability and pride. The business he created at Detailers of Las Vegas is so much more than a way to make a living...it is a clear pathway to a bright and shiny future with a family of his own.