The Urstory Documentary Series is another example of the Urable Team raising the professional standard of the industry by showcasing the entrepreneurs behind the featured businesses. People do business with people, and we are putting a human face on the businesses we chronicle in this series. It’s also a chance for these entrepreneurs to share their Urable experiences with others in the industry to show them what’s possible.
August 22, 2022
Urstory #21 – Next Level Detailing
Sometimes a career finds you...if you're paying attention! Rodd Thayer of Next Level Detailing is a perfect example. He found himself in an unfulfilling job but it turned out to be the catalyst for a change in direction. The same can be said for significant illness. That is when the value of family really comes into play. With the phenomenal help from his niece, Bethany Lucia, and the training and support of The Detail Mafia, they've grown NLD into a thriving business offering both mobile and in shop jobs. The controlled environment of the shop enables the team to offer high level paint correction, ceramic coating and PPF services. It's nice to know that convenience and specialization can co-exist when the business is managed well.
August 5, 2022
Urstory #20 – North Atlanta Custom Detail
Perspective is a powerful teacher, but it takes a reflective person to learn from it. AJ Zurzolo faced immense challenges at a young age but he's allowed those experiences to mold him into the man he is today. The warm hearts of another family helped him through extended parental illnesses and changed the trajectory of his life. He now has a humbleness grounded in faith and a huge appreciation for the people that invested in him as a person. This has influenced his approach to life and drives his sense of service and charity for others. He is an inspiration for all young people and shows what is possible when you're willing to recognize, reflect, appreciate and internalize the life experiences you are presented with. He is someone to watch in the detailing industry and admire as a person.
January 26, 2022
Urstory #19 – Detailers of Las Vegas
Everybody has a story to tell but most don't have the dramatic swings of Justin Day's. As a troubled and wayward youth, he found himself in a bad circle where drugs and crime were the norm. Many never find their way out of such a circumstance. But he didn't let that circle define his life. His is a story of emergence from a dark and uncertain adolescence to a new life built on empathy, accountability and pride. The business he created at Detailers of Las Vegas is so much more than a way to make a living...it is a clear pathway to a bright and shiny future with a family of his own.
November 20, 2021
Urstory #18 – iX Exotics
We decided to switch things up for this Fireside and let Michael join in on the discussion. Michael and Neil both started their company's based on their experience as customers of detailers. Michael created Urable to help level up the industry and Neil created his own end-to-end auto enthusiast empire under the iX brand. Never underestimate the value of creating a meaningful customer experience. And Aaron Ogden speaks on the value of building trust and offering a true concierge level service. The other key attribute to emulate is the value of good leadership and creating a safe environment that supports employee growth. This was a great way to wrap up our TX tour and we are so appreciative of the time Neil and Aaron spent with us. Watch for big things coming from iX in the near future!
November 15, 2021
Urstory #17 – Ultimate Coatings and PPF
We had the great opportunity to spend some time with Steve Soule and his team at Ultimate Ceramic Coatings & Paint Protection on our TX Urstory tour. Steve has been in and out of the detailing industry for decades. He’s held many different positions throughout his career and each has helped him create the business and team he has today. Enjoy getting to know Steve and learning from his years of experience.
November 7, 2021
Urstory #16 – WOT Auto Detailing
Mike Smith is the owner of WOT Auto Detailing and an all around nice guy! He built his business to meet a need in the San Antonio area for high-end, professional detail services. He's trained with some of the top leaders in the industry and isn't afraid to work with other companies to fulfill the needs of his customers. He is well known throughout the industry for his beard and the "Beard Approved" brand. But it is his genuineness and fun-loving nature that draw people in. He's built a killer showroom in the shop to give his clients a one-of-a-kind delivery experience that is sure to keep them coming back for years to come. Enjoy hearing how a kid from Silicone Valley came to be a business owner in San Antonio and friends with a group of Special Forces veterans.
October 31, 2021
Urstory #15 – Texas Shine Detailing
Nathan Alhades sits down with Grant Menard to share his amazing insight and journey that led him to be the model of work/life balance in the industry. Through hard work, professionalism and adaptability, he has made a reality out of his long term vision. And he did it all in spite of sustaining a life-altering eye injury. Sit back and enjoy one pearl of wisdom after another from Nathan.
October 11, 2021
Urstory #14 – Pristine Auto Detailing
Wesley Daniels has a story few can share but many can identify with. Growing up in a segregated South Africa created many obstacles for him and his family. Listen to how his parents did everything they could to ensure their kids had choices in life. Wesley's upbringing and the story of his move across the globe to the US, to carve out a new life, is something that will inspire everyone. His personal character, integrity and strong work ethic underpin what is one of the most well-run and respected businesses in the industry. We are honored to be able to capture this amazing journey and share it with the community.
October 11, 2021
Urstory #13 – Bulldog Auto Detailing
Gram Short is a man that works with purpose. Being the father of a special needs child and the owner of a growing business drives him to work hard and smart everyday to ensure a positive future for his family and his employees. But like all great leaders, he doesn't stop there and gives back to his local and state autism community. Honesty, integrity and a passion for excellence underpin the Bulldog Auto Detailing culture, no wonder they are expanding all over Texas!
October 11, 2021
Urstory #12 – 2020 Auto Spa
Darnell Newman is the owner of 2020 Auto Spa in TX and he is driven to succeed. His time in the military taught him the value of discipline and process. He has transitioned that mindset into his life and runs 3 different businesses! Hear his story and gain inspiration from his work ethic and his willingness to try new things to improve.