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Urstory

The Urstory Documentary Series is another example of the Urable Team raising the professional standard of the industry by showcasing the entrepreneurs behind the featured businesses. People do business with people, and we are putting a human face on the businesses we chronicle in this series. It’s also a chance for these entrepreneurs to share their Urable experiences with others in the industry to show them what’s possible.

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November 29, 2022

Urstory #24 – XTREME Detailing

Heading into the holiday season seems like a fitting time to spread some inspiration. Here is the in-depth discussion with Jeff Davis. He started XTREME Detailing after first building a carwash operation as part of a program for foster and disadvantaged kids. I can't express in strong enough terms how impressive Jeff is as a leader and role model within his community. He has transformed his life from being on the streets to commanding the boardroom. We are honored to share Jeff's entrepreneurial journey and hope others are inspired by his powerful message.

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October 25, 2022

Urstory #23 – Extreme Colors Auto Spa

Doug Payne and his team at Extreme Colors Auto Spa of Greenville have worked hard for many years to achieve their success. Like most entrepreneurial journeys, Doug's had some ups and downs along the way. But with the love and support of his family and his unwavering faith, he forged ahead to create a top tier business in the detailing and PPF industry. Enjoy listening to Doug's story and find inspiration in his focus on work/life balance and how he takes advantage of consolidated business expenses to support his passions.

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October 3, 2022

Urstory #22 – Red Clay Detailing

Yasir Waqaar may run a small business (Red Clay Detailing) but he makes a big impact. He is a role model for many in the detailing industry and goes about it in his own quiet and unassuming way. He exemplifies what it means to be an entrepreneur and has an unstoppable work ethic forged during his years as a US Marine. He's earned his spot on some of the most elite detailing teams in the country and has had the privilege of working on Air Force One and other historically significant WWII aircraft. He's a consummate professional who delivers exceptional customer service, shares his knowledge for the benefit of others in training programs but also seeks to improve himself through continual education. His roots run deep in GA, and specifically in Atlanta. If you live in Atlanta and don't know Yasir, chances are good that you know some of his extended family, as they reach into the thousands! Enjoy getting to hear how Yasir grew into the man he is today and what he hopes for his children in the future.

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August 22, 2022

Urstory #21 – Next Level Detailing

Sometimes a career finds you...if you're paying attention! Rodd Thayer of Next Level Detailing is a perfect example. He found himself in an unfulfilling job but it turned out to be the catalyst for a change in direction. The same can be said for significant illness. That is when the value of family really comes into play. With the phenomenal help from his niece, Bethany Lucia, and the training and support of The Detail Mafia, they've grown NLD into a thriving business offering both mobile and in shop jobs. The controlled environment of the shop enables the team to offer high level paint correction, ceramic coating and PPF services. It's nice to know that convenience and specialization can co-exist when the business is managed well.

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August 5, 2022

Urstory #20 – North Atlanta Custom Detail

Perspective is a powerful teacher, but it takes a reflective person to learn from it. AJ Zurzolo faced immense challenges at a young age but he's allowed those experiences to mold him into the man he is today. The warm hearts of another family helped him through extended parental illnesses and changed the trajectory of his life. He now has a humbleness grounded in faith and a huge appreciation for the people that invested in him as a person. This has influenced his approach to life and drives his sense of service and charity for others. He is an inspiration for all young people and shows what is possible when you're willing to recognize, reflect, appreciate and internalize the life experiences you are presented with. He is someone to watch in the detailing industry and admire as a person.

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January 26, 2022

Urstory #19 – Detailers of Las Vegas

Everybody has a story to tell but most don't have the dramatic swings of Justin Day's. As a troubled and wayward youth, he found himself in a bad circle where drugs and crime were the norm. Many never find their way out of such a circumstance. But he didn't let that circle define his life. His is a story of emergence from a dark and uncertain adolescence to a new life built on empathy, accountability and pride. The business he created at Detailers of Las Vegas is so much more than a way to make a living...it is a clear pathway to a bright and shiny future with a family of his own.

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November 20, 2021

Urstory #18 – iX Exotics

We decided to switch things up for this Fireside and let Michael join in on the discussion. Michael and Neil both started their company's based on their experience as customers of detailers. Michael created Urable to help level up the industry and Neil created his own end-to-end auto enthusiast empire under the iX brand. Never underestimate the value of creating a meaningful customer experience. And Aaron Ogden speaks on the value of building trust and offering a true concierge level service. The other key attribute to emulate is the value of good leadership and creating a safe environment that supports employee growth. This was a great way to wrap up our TX tour and we are so appreciative of the time Neil and Aaron spent with us. Watch for big things coming from iX in the near future!

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November 15, 2021

Urstory #17 – Ultimate Coatings and PPF

We had the great opportunity to spend some time with Steve Soule and his team at Ultimate Ceramic Coatings & Paint Protection on our TX Urstory tour. Steve has been in and out of the detailing industry for decades. He’s held many different positions throughout his career and each has helped him create the business and team he has today. Enjoy getting to know Steve and learning from his years of experience.

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November 7, 2021

Urstory #16 – WOT Auto Detailing

Mike Smith is the owner of WOT Auto Detailing and an all around nice guy! He built his business to meet a need in the San Antonio area for high-end, professional detail services. He's trained with some of the top leaders in the industry and isn't afraid to work with other companies to fulfill the needs of his customers. He is well known throughout the industry for his beard and the "Beard Approved" brand. But it is his genuineness and fun-loving nature that draw people in. He's built a killer showroom in the shop to give his clients a one-of-a-kind delivery experience that is sure to keep them coming back for years to come. Enjoy hearing how a kid from Silicone Valley came to be a business owner in San Antonio and friends with a group of Special Forces veterans.

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October 31, 2021

Urstory #15 – Texas Shine Detailing

Nathan Alhades sits down with Grant Menard to share his amazing insight and journey that led him to be the model of work/life balance in the industry. Through hard work, professionalism and adaptability, he has made a reality out of his long term vision. And he did it all in spite of sustaining a life-altering eye injury. Sit back and enjoy one pearl of wisdom after another from Nathan.